I have 5 years of agency experience in B2B digital marketing, and have cut my teeth writing content and developing strategy for mid-market and enterprise organisations in everything from data services, to fintech, crypto, education and healthcare. 

I’ve gained a range of experience in writing across many formats and for many consumer need states, across the buyer’s journey. These include, but are not limited to top, middle and bottom of funnel blog posts, white papers, web page strategic outlines and copy, paid media ads and lead nurture emails. 

Since then, I’ve grown into content strategy — ensuring anything that is written complements my clients’ inbound marketing and business goals. This includes everything from helping clients identify their target audience, to content calendar production, developing topic cluster strategies to build brand authority, and more.

So, while I can still write to a brief, I’d also be happy to help you create one!

I hold a Master of Arts (Drama) from the University of Cape Town, where I studied Ontological Design and how performance interventions function as a tool for Social Innovation. While this cross-disciplinary degree involved a practical component, the degree was awarded by dissertation only. During this time, I also gained two years of experience as a postgraduate tutor in Academic English and Writing Skills.

My postgraduate training and academic tutoring experience taught me the rigours of research and academic writing. My 5 years of experience in digital marketing has taught me how to write clearly, and succinctly — exactly what you need to communicate in a concise yet accessible manner. 

In my spare time, I pursue my passion for practice as research — creating and curating a collection of private performance archives. This love of meddling with complex and layered meaning-making has dogged me since childhood. It found practical expression in my undergraduate Theatre and Performance training, and intellectual satisfaction in my postgraduate studies in Curatorship (BA Hons), and the research conducted in ontological design and social innovation as part of my MA in Drama. 

For more on this, or to explore the possibility of an artistic collaboration, fall into The Science Fiction Autobiography of Katara Sedai, otherwise stay here!  

I’m a licensed high school teacher, with a Postgraduate Certificate in Education from the University of Cape Town. I specialise in Drama pedagogy — teaching Theatre and Drama as a subject, but also teaching through Drama. 

I am also a CELTA-qualified EFL teacher, and delight in working with students of all ages and abilities. 

I’ve had the pleasure of amassing a wide range of experience — from being a teacher’s assistant at a Waldorf Junior School, to teaching Drama in high schools and tutoring Academic English at university. This range of teaching experiences means I can think on my feet and readily provide assistance or relief teaching in a range of contexts.

This depends on the services you’re looking for, and the scope of each project or retainer. However, here are some costing guidelines underpinning how I quote all my clients:

• • My fees are industry-related. They also factor in my experiences and qualifications in that area. 
  • Your context is considered. This allows me to offer services at a fair rate to everyone, from home industries, to NGOs, start-ups and enterprise-level businesses.

Service retainers are costed differently to one-off projects. If we’ll be working regularly together, it may be cheaper. The next question unpacks why.

I work hard to understand each of my clients’ needs and goals, and ensure that my services help them achieve the results they’re aiming for. This research or “prep work” is baked into my rates and allows me to deliver outstanding, relevant service to you, even if we work together once. 

Retainers are charged at a lower rate on average because this prep work decreases to a minimum over time, and the initial labour can be compensated for over a longer period of time. 

Yes, as this protects both of us and confirms that we both understand and agree on how we’ll be working together. However, we’ll keep things simple, so you don’t need to fear being hit with 27 pages of subclauses and legalese.

Absolutely! Get in touch and I’ll prepare an example of my work that matches exactly what you’re looking for. This could include, but is not limited to: 

• Content for digital marketing, such as ads, blog posts or ebooks
• A sample content strategy based on a problem you provide
• Lesson preparation for a TEFL or drama theory class 
• Preparation for a practical theatre or performance workshop
• Lecture preparation on a topic of your choosing, related to theatre and performance theory or history, or curatorial studies

If you’re looking to collaborate artistically, you can see examples of my work at katarasedai.com.

I am based in France. All services are offered remotely by default, with the exception of practical tuition in theatre and performance or curatorial and research assistance. 

However, on-location interviews, consultations or workshops within the European Union or the United Kingdom are possible, subject to certain conditions. 

I am CELTA-trained in digital pedagogy, and can offer EFL classes online just as well as in person. Face-to-face teaching work is limited to my area, but, again, I’m up for travelling in certain conditions — get in touch and let’s discuss possibilities.

I am registered with the South African Council of Educators, and am working on getting my qualifications and licensing recognised in France. Currently, I am licensed to teach Dramatic Arts in South African junior and high schools, from 7th to 12th grade.

As a CELTA graduate, I can teach English as a Foreign Language both online or in person in a wide range of contexts. 

Yes, but not unilaterally — it depends on the service. I am a native English and Afrikaans speaker, have a working knowledge of French (CEFR A2) and very basic German (CEFR A1). Thanks to Afrikaans being my mother tongue, I can also understand basic Dutch (especially Flemish), though I cannot speak it.  

I am actively learning French. At the moment, I can function in a French-speaking working environment as long as I can execute my services in English. As soon as I am able to offer digital marketing and teaching services in French (CEFR B2/C1), I will post an update here — or send me an email with your contact details, and I’ll let you know personally!